Branding for a software suite

Brainwave: To create a set of logos for their new software suite

At the core of their software suite is Aurora, a central admin system whose logo had to show that it was the boss.

Following their already in place Lightstone brand, it was a bit of a challenge to make it all sit nicely together in a way that showed the hierarchy. It turned out well though.

The “bolt-on” software that sits within the Aurora platform required a flexible look that would work for them as standalone products, but yet have a link back to the core Aurora brand through the use of the lines.

  • Mercury – The Roman Gods messenger’s “wing”
  • Nexus – stack of paper
  • Merlin – bird of prey

Lightstone are keen to add more products to the suite as they develop so it’s a brand that can grow along with them.